Agave Blue International was established in 2012 by founder Barbara Hollyhead after a 20 year career in international marketing management in the FMCG spirits, wine and grocery brand and retail sectors.
Barbara is long-standing expert in the international spirits and wine market, having been Global Brand Manager for Beefeater Gin once upon a time, as well as for Courvoisier cognac, Harveys sherries and Cockburn’s ports. She also knows the international Duty Free market very well and has been responsible for launching with trade and consumers several renowned spirits and liqueurs brands into Duty Free and Travel Retail channels internationally such as Mumm and Perrier-Jouet champagnes, Tia Lusso cream liqueur, Stolichnaya vodka and Grey Goose vodka.
Barbara is a Chartered Marketer and holds the Wine & Spirit Education Trust‘s Advanced Certificate. She is a full member of the Institute of Export and Agave Blue International is a member of Business West. She speaks fluent Spanish, French and, of course, her native English, plus a smattering of German, Italian and Portuguese too and she has used these languages regularly throughout her career.
She provides strategic planning and export consultancy services to UK businesses wishing to export to markets all over the World.
Currently living in India, Jenny has lived and worked in UK, Central Europe, Singapore and South East Asia, always in roles involved in international trade and exporting.
As a result of her Department of International Trade and her British Chamber of Commerce roles, she has a large and strong bank of local market knowledge and contacts in a variety of sectors, including the drinks industry and especially in Singapore and South East Asia.